Pre-1990/1990

The design of the first BILLY BOY pack had pretty much been decided by the designers. It was to be a jeans-style pack. But ultimately nothing came of this. The black condom pack with personified phallus symbol won the day – the beginning of the success story of one of the most popular condom brands in Germany. Condoms with aroma are offered alongside colourful varieties. This proves popular and BILLY BOY quickly becomes the market leader and cult condom. BILLY BOY the “excitingly different condom”!

1998

BILLY BOY goes digital: the first BILLY BOY website goes online.

2000

BILLY BOY turns 10!

The event is staged as a mafia party and celebrated with 100 brand fans in Berlin. Including a big birthday cake.

2003

BILLY BOY attends the “Kirchentag” church congress in Berlin.
In cooperation with Jugendpresse Deutschland e.V., around 20,000 condoms specially designed for the church congress with the inscription “glaub’ dran” (Have faith) are distributed to attendees to strengthen the faith in condoms.

2007

After the launch of lubricants (2003), BILLY BOY expands its range again. From now on, vibrators are available as fun toys in drugstores and supermarkets! BILLY BOY brings the topic out of the “sleazy corner”.

2009

Sex–Deutsch / Deutsch–Sex. BILLY BOY sponsors the ultimate dictionary for the Langenscheidt brand.

2011

Surprise on the drinks shelf: from now on, BILLY BOY energy drinks are also available in supermarkets. The energy drink is called “Mittendrin statt nur dabei” (Right in the thick of it, not just on the sidelines) and can be bought with or without a condom.

2012

BILLY BOY enters the WOK World Championships with its own team and secures third place on the podium.

2015

BILLY BOY turns 25 and shows off a totally new design, bright colours and unique pictograms to celebrate the day. Despite a completely different look, BILLY BOY latex condoms are still “Made in Germany”.

2016

Things get personal: with the My BILLY BOY personalisation service, your favourite pack of condoms could be designed to suit you and with a personal message. Be it for passing a driving test, a birthday, Easter or as a thank you.

2018

For an open and self-confident approach to one’s sexuality and to show that sexual intercourse, safe sex and condoms are not taboo topics, BILLY BOY launches the #nasichi! campaign. Let’s talk about sex? #nasichi!

2019

BILLY BOY’s new “Einfach drauf” (Easy-on) condom is a big hit at the Deichbrand Festival. In the search for the fastest person of all time to put on a condom, bananas, cucumbers and corn on the cob become important tools in the battle for a world record title. The female winner of the challenge actually becomes the world record holder with just 27.0 seconds and confirms just how easy it is to use the new BILLY BOY product line.

2021

BILLY BOY makes sustainability a top priority and presents the first climate-neutral condom – BILLY BOY Green Love, where one tree is also planted for every pack sold. Together with ClimatePartner, it supports emission-offsetting climate projects and also uses 100% green electricity at the Zeven production and administration site.

Convinced by the Green Love concept, BILLY GREEN aka Christopher Schmidt sets off on a tour of Germany in the summer of 2021. He travels 2,000 km on a converted recumbent bike, meeting many fun, interesting and exciting people on his route.

2022

With the launch of the new DU&ICH (YOU&I) brand, BILLY BOY promotes hormone-free contraception and celebrates love and respect in partnerships. DU&ICH by BILLY BOY is specifically aimed at young couples and impresses with its minimalist design, climate neutrality and pleasant fragrance.

2023

Big changes at BILLY BOY. The brand’s communication is completely revised. BILLY BOY is “HERE FOR YOU”, your companion, who is always on hand when needed. Be yourself and be intimate lighthearted loving yourself!